Welcome to the cult


Welcome to Irie Collective. We practice design in every face of existence. We strongly believe that a good design can turn heads and can make you popular. Good design makes you feel empowered, superior and in-charge. We are not a boutique agency, advertising company or a niche creative shop! We are a creative collective, a hub of right-brainers to solve your problems beautifully!  We offer a range of services and are very meticulous in our processes and exhibits.


We believe in collaboration. We believe in teamwork. We believe in collective energy and cohesive strength. We believe in being able to experiment. We believe in keeping an open-mind. We believe in honesty. We believe in hard-work. We believe in giving things a chance. We're open to new ideas and experiences. We're open to change. We're open to cross-pollination. We're open to things that do not exist yet. We hate bureaucracy. We do not like complicating things. In fact, most of our hard work goes in minimizing complications and obstacles that come in the way of great work. Beyond that, advertising and creativity are simple.

The Kin

Kritika Aggarwal (Founder) is an interaction designer from New Delhi, India. In 2015, she graduated with a BFA in Graphic Design from Delhi College of Art and in 2017, M.Des from IIT Guwahati in Experience Design. She kick started her career as a Hybrid designer in IT industry but that did not stop her from taking a leap and dream bigger. This studio is more of her creative journey than a goal.